CITRUS SOLUTION: TIDE PET REPELLENT PODS

Tide laundry detergent is great for washing clothes; but highly toxic for pets. Thousands of calls are made every year to poison control due to domestic animals consuming laundry detergent. This issue was avoided by creating a “Citrus Solution”. The goal of this campaign was to work with a team to illustrate a special line of detergent where Tide and the scent of citrus mix together to function as a pet repellent. Citrus already acts as a repellent for pets and combining that with laundry detergent will decrease the risk of poisoned pets, keeping them safe and happy.